Tag: writing

Why Visual Content is Important: Infographic

visual content is important

Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. There’s lots of content fighting for your audience’s attention so marketers need more than just good writing to set themselves apart. […]

The Most Legible Fonts for Long Text

long text

I love fonts. I never really appreciated them before I started designing. Now I love them as much as I love colour palettes. And that’s saying a lot because I really love colour. Just like colour, there are so many font choices out there. So many traits and subtle messages in their curves, blocks and […]