Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]
You know what stock images are and you’ve decided to download a few but you aren’t quite sure which ones to choose. There are tons of them, but how can you use stock images effectively? Let’s find out. The Dos and Don’ts: When to Use Stock Images I have my own “sort-of” rule of thumb when deciding whether or […]
Stock images are quite abundant in print and digital environments. Every designer knows what they are but not many non-designers do. There was a time when I refused to use them and I insisted on using only original content. But content creation can take time and using stock can save you lots of it. What are Stock […]