Tag: digital marketing

Cookies? Privacy Policies? GDPR? What?

gdpr

If you’ve spent even a little time on the Internet in the last few months, you may have noticed an increase in pop-ups and notices about GDPR, cookies, privacy policies and sites collecting data. If you’ve subscribed to as many newsletters as I have, your inbox may also be flooded by messages about privacy policy […]

Website Cost: Once-Off vs. Monthly Payment

Website Cost: Once-Off vs. Monthly Payment

Getting your business online is absolutely imperative today. It’s no wonder more and more companies that offer the service are popping up. You may be considering getting a website for your business but not sure whether it should cost you a once-off fee or if you should go with one of the many agencies who […]

What is SEO?

What Is SEO Search Engine Optimization

Search Engine Optimization (SEO) is an ongoing process of improving where your website appears in search results on search engines like Google or Bing. There are many search engines but for the purpose of this article, we’ll focus on Google, since over 80% of desktop users use Google as their preferred search engine. One important […]

Boost Your Marketing Strategy With Images and Video

marketing strategy colour arrows

Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]