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Your Business Needs A Blog! Here’s Why.
Blogging has grown since it started as a hobby way back in the late 90’s, yet there’s still a misconception among small business owners that it’s not necessary. People! If you’re not blogging, you’re losing out on a wide audience of leads and potential sales. Getting Traffic You know when you’re at the mall. You’re […]
Why Visual Content is Important: Infographic
Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. There’s lots of content fighting for your audience’s attention so marketers need more than just good writing to set themselves apart. […]
Use Stock Images Effectively With These Tips
You know what stock images are and you’ve decided to download a few but you aren’t quite sure which ones to choose. There are tons of them, but how can you use stock images effectively? Let’s find out. The Dos and Don’ts: When to Use Stock Images I have my own “sort-of” rule of thumb when deciding whether or […]
Is Your Logo On Point?
In small towns like where I’m from, we tend to see many a cringe-worthy logo. Most smaller businesses don’t find it necessary to invest time and money into branding simply because they feel their product or service is more important. The truth is they’re right… well for the most part. It is, in fact, true […]
Stock Images Explained – Pros and Cons
Stock images are quite abundant in print and digital environments. Every designer knows what they are but not many non-designers do. There was a time when I refused to use them and I insisted on using only original content. But content creation can take time and using stock can save you lots of it. What are Stock […]