Tag: branding

Boost Your Marketing Strategy With Images and Video

marketing strategy colour arrows

Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]

Why Visual Content is Important: Infographic

visual content is important

Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. There’s lots of content fighting for your audience’s attention so marketers need more than just good writing to set themselves apart. […]