Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]
Boost Your Marketing Strategy With Images and Video
Why Visual Content is Important: Infographic
Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. There’s lots of content fighting for your audience’s attention so marketers need more than just good writing to set themselves apart. […]
Is Your Logo On Point?
In small towns like where I’m from, we tend to see many a cringe-worthy logo. Most smaller businesses don’t find it necessary to invest time and money into branding simply because they feel their product or service is more important. The truth is they’re right… well for the most part. It is, in fact, true […]