Your branding is the heart and soul of your company. It is more than just your logo and letterhead. It’s what differentiates you from your competition and influences your customers experience at every point. It subconsciously affects how they view everything from your industry.
To ensure your brand’s consistency and professionalism, you need a Brand Style Guide. This is one of the most essential documents in your business which contains all the necessary information to create whatever your company needs, whether it’s a website, advertisement or internal memo. It is the sum total of how your brand looks, feels, and speaks to your customers. It helps them decide if they want to do business with you. It takes your mission, vision and value and translates it into design.
At BluSilva we will develop your brand by creating your unique Brand Style Guide which includes the following:
We will design your logo and show you how it will look in different environments. You don’t want mistakes like stretching, altering, condensing or re-aligning. View our Logo and Design portfolio.
Colour Palette Definition
We will ensure that your colour palette has a consistent look and feel and the colour values are clearly defined so that when you have other projects, the exact hex codes, CMYK and RGB values are used.
Your Brands Typography
Although we don’t design fonts, we will ensure that your fonts are consistent with your typography throughout. Often you will have different typefaces for different purposes so your guide will dictate what typeface goes where and how to use them.
By putting all of the above into practice, we ensure your company’s business cards, letterheads, company profile and any additional stationery all stay true to your brand’s style.