Search Engine Optimization (SEO) is an ongoing process of improving where your website appears in search results on search engines like Google or Bing. There are many search engines but for the purpose of this article, we’ll focus on Google, since over 80% of desktop users use Google as their preferred search engine. One important […]
Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]
Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. There’s lots of content fighting for your audience’s attention so marketers need more than just good writing to set themselves apart. […]
You know what stock images are and you’ve decided to download a few but you aren’t quite sure which ones to choose. There are tons of them, but how can you use stock images effectively? Let’s find out. The Dos and Don’ts: When to Use Stock Images I have my own “sort-of” rule of thumb when deciding whether or […]
In small towns like where I’m from, we tend to see many a cringe-worthy logo. Most smaller businesses don’t find it necessary to invest time and money into branding simply because they feel their product or service is more important. The truth is they’re right… well for the most part. It is, in fact, true […]
Stock images are quite abundant in print and digital environments. Every designer knows what they are but not many non-designers do. There was a time when I refused to use them and I insisted on using only original content. But content creation can take time and using stock can save you lots of it. What are Stock […]