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Website Cost: Once-Off vs. Monthly Payment
Getting your business online is absolutely imperative today. It’s no wonder more and more companies that offer the service are popping up. You may be considering getting a website for your business but not sure whether it should cost you a once-off fee or if you should go with one of the many agencies who […]
Your Business Needs A Blog! Here’s Why.
Blogging has grown since it started as a hobby way back in the late 90’s, yet there’s still a misconception among small business owners that it’s not necessary. People! If you’re not blogging, you’re losing out on a wide audience of leads and potential sales. Getting Traffic You know when you’re at the mall. You’re […]
Boost Your Marketing Strategy With Images and Video
Most advertising and marketing requires visual content. But even on platforms that don’t make it mandatory, your message does better when accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. There’s a lot of work that goes into developing a solid marketing strategy so it’s […]
Use Stock Images Effectively With These Tips
You know what stock images are and you’ve decided to download a few but you aren’t quite sure which ones to choose. There are tons of them, but how can you use stock images effectively? Let’s find out. The Dos and Don’ts: When to Use Stock Images I have my own “sort-of” rule of thumb when deciding whether or […]
Is Your Logo On Point?
In small towns like where I’m from, we tend to see many a cringe-worthy logo. Most smaller businesses don’t find it necessary to invest time and money into branding simply because they feel their product or service is more important. The truth is they’re right… well for the most part. It is, in fact, true […]